Universum - Americas, released the results of its yearly MBA employer image surveys, also known as the IDEALTM Employer Survey.
Based on the frequency of being selected as an IDEALTM employer, Universum creates an IDEALTM employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have in the recruitment market, and hence the strength of their employer brands.
Google takes the first place for the 4th year in a row as Bain & Company falls to number 6 from number three in 2009, Goldman Sachs goes up to number three, followed by The Boston Consulting Group, who also improves in the rankings. In turn, 3 investment banks made the top 15 IDEALTM Employer's for the MBA students nationwide.
Being a part of the rebuilding of the investment banking industry is really appealing, said Camille Kelly, Vice President of Employer Branding at Universum. The opportunity to work at a company when it's on the road to recovery is a great chance to make an impact at your first job out of school.
The Top 20 IDEALTM Employers: 2010 vs. 2009
Top 20 for 2010:
1.Google 2.McKinsey & Company3.Goldman Sachs4.The Boston Consulting Group5.Apple Computer, 6.Bain & Company7.J.P. Morgan, 8.Walt Disney Company9.Nike10.Johnson & Johnson11.Amazon12.Deloitte13.The Blackstone Group14.Morgan Stanley15.Microsoft16.General Electric17.Procter & Gamble18.IDEO19.The Coca-Cola Company20.Credit Suisse
Top 20 for 2009:
1.Google2. McKinsey & Company3. Bain & Company4. Goldman Sachs5.Apple Computer6.The Boston Consulting Group7.Walt Disney Company8.Nike9.J.P. Morgan10.Johnson & Johnson11.The Blackstone Group12.Microsoft13.General Electric14.Morgan Stanley15.IDEO16.Deloitte17.Procter & Gamble18.Amazon19.The Coca-Cola Company 20.Pepsi Co
To view the Universum Top 100, check out http://www.universumglobal.com/US-MBA-Rankings