A brand is the identity of a specific product, service, or business. A global brand is one which is perceived to reflect the same set of values around the world. Global brands create powerful enduring relationships with consumers across different countries and cultures. They give buyers a sense of security, trust, and familiarity.
As the global market is saturated with millions of products, the value of the brands has become even more important for marketers to differentiate their products from competitors. Moreover, it is a key to maintaining high profit margins.
For these reasons and more, marketers spend millions of dollar on TV,online, magazine and other ads to enhance the brand image at all cost.
Below are the 5 food & beverage companies with the most powerful global brands. These names are recognized by millions of loyal customers in hundreds of countries. This list is compiled from interbrand ranking 2010.