Apple Music Service Features Less Important Than Apple Inc.'s $1.2 Billion Ad Budget
Apple spends more on marketing than Spotify has in revenue.
Apple Inc.'s iOS 9 Extends iPhone Battery Life With 'Low Power Mode' And Performance Tweaks
The battery saving feature in iOS 9 can stretch an iPhone's life for up to three hours.
WWDC 2015: Apple Music Is Coming This Month On iOS 8.4
On Monday, Apple finally jumped into the streaming music game with Apple Music — a platform chief creative officer Trent Reznor called “one complete thought around music.”
WWDC 2015: Apple Maps Adds Public Transit Directions To iOS9 Update, Joins Google Maps With Feature
The tech company announced Monday an addition to Maps that may be designed to play catch-up with Google Maps.
Apple Inc.’s WatchOS 2 Brings Native Third-Party Apps To Apple Watch
Third-party apps will run directly on the Apple Watch and tap into a number of its built-in sensors.
Mac OS X El Capitan: Here’s What You Need to Know About Apple Inc.'s Latest Operating System
Apple announced its newest Mac operating system, OS X 10.11 El Capitan, at the Worldwide Developers Conference today.
WWDC Live Stream 2015: How To Watch Apple Inc.’s Keynote On Windows PC, OS X, iOS, Android
Apple kicks off its 2015 Worldwide Developers Conference in San Francisco today with a keynote by CEO Tim Cook at 1 p.m EDT/10 a.m. PDT. Here's how to watch.