It’s been a busy time for True 2 Beauty Inc., producer of LibiGrow and other sexual enhancement pills and liquid products. The company has been working with its new high-volume production facility in California to keep up with current and anticipated sales. In conjunction with that, it continues growing its distribution efforts to build a strong retail presence in all corners of the U.S. and Canada.

The company recently received its first order from Kretek International, a leading distributor to convenience stores and other retail chains, implementing an agreement that gave Kretek exclusive North American distribution rights. The $1.3 million order was just the first step, allowing Kretek to build its inventory of True 2 Beauty products to maintain shipments of LibiGrow to 6,000 convenience stores in True 2 Beauty’s already established distribution network. Kretek previously increased distribution of a competitive brand to over 40,000 retail locations.

Giving Kretek responsibility for North American distribution, taking advantage of Kretek’s well-established contact base and merchandising expertise, lets True 2 Beauty focus on overall marketing and new product development, including international expansion.

Alex Hbaiu, CEO of True 2 Beauty, commented earlier on the arrangement: “Our relationship with Kretek is the next step in the growth of our products and our commitment to increased manufacturing capability, along with a comprehensive new marketing and advertising campaign. Our goal is to provide Kretek with the platform to professionally manage and increase our distribution. Further, this also lets us focus on increasing the company’s online presence and sales, as well as support demand from markets outside the United States. Moving forward, our agreement with Kretek will allow True 2 Beauty to forecast growth and profitability on a long term basis, which will be shared with the investment community at the appropriate time.”

Mr. Hbaiu has also emphasized his company’s marketing relationship with Kretek. “This order is just the beginning of our relationship; we are working diligently with Kretek’s management team to create a strong national marketing campaign, including attendance at high profile industry trade shows, celebrity endorsements, television ads, print advertising, online promotions, and even mobile marketing campaigns.”

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