True 2 Beauty Inc., the leading distributor of sexual potency pills and liquid products in the United States, announced today the signing of an endorsement agreement with reality TV personality David Good, winner of the ABC’s hit reality show ‘Bachelor Pad’ and former contestant on Season 5 of ‘The Bachelorette.’
“We believe David is the perfect match for targeting our core age groups across both sexes,” commented Alex Hbaiu, CEO of True 2 Beauty. “His strength of character and keen understanding of the male-female dynamic will only add to his allure as a positive role model to promote our products.”
As the company’s Celebrity Spokesperson, David will be the first face of the company’s newest product line, Love Pack. A series of commercials are planned for television networks nationwide as well. The addition of Love Pack to the company’s growing product lines is a direct result of market research by Kretek International, True 2 Beauty’s exclusive distributor in North America.
Hbaiu added, “The concept of bringing the male and female products together into one SKU allows us to simultaneously market our products to both genders at retail and online, and creates a more unique experience at the point of purchase.”
“I am really excited to be part of the marketing movement currently under development by True2Beauty,” stated David Good. “My goal is to help engage customers with the Love Pack, and I have no doubt in my mind we’ll see a groundswell of love for these products.”
Creation of the first commercial is already underway, and will be one of a series of commercials in the campaign, with an estimated release date of mid-summer 2011.
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