Today before the opening bell, True 2 Beauty, Inc. and Kretek International, Inc. announced an exclusive North American distribution agreement for Libigrow and Libigirl product lines. Libigrow’s unprecedented growth in the sexual enhancement category provides both companies with a substantial opportunity to strengthen the brand leadership position of True 2 Beauty’s products.
Kretek, a leading distributor of specialty tobacco and general merchandise products to convenience stores and other retail channels in the U.S. and Canada, has an extensive distributor network. Sexual enhancement and personal pleasure products have enjoyed increasing acceptance in most retail channels. Kretek’s in-store merchandising strength will allow True 2 Beauty to focus on marketing and international growth, including new product development.
“Our relationship with Kretek is the next step in the growth of our products and our commitment to increased manufacturing capability, along with a comprehensive new marketing and advertising campaign. Our goal is to provide Kretek with the platform to professionally manage and increase our distribution,” stated Alex Hbaiu (Hubyeu), CEO of True 2 Beauty. “Further, this also lets us focus on increasing the company’s online presence and sales, as well as support demand from markets outside the United States.”
“Everyone at Kretek is extremely excited to be involved in the distribution of the Libigrow family of products. We believe we have the market placement expertise and distribution support to accelerate True 2 Beauty’s number one growth position nationwide,” added Kretek President Mark Cassar. “The category offers very strong retail profits. We previously increased distribution of a competitive brand to over 40,000 retail locations. We anticipate a long-term relationship between the companies.”
“Moving forward, our agreement with Kretek will allow True 2 Beauty to forecast growth and profitability on a long term basis, which will be shared with the investment community at the appropriate time,” concluded Hbaiu. “We will be holding our first conference call in January 2011 to discuss the full breadth of the investment opportunity with True 2 Beauty Inc.”
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