It’s one of the oldest of business axioms: without marketing there are no sales, and without sales there is no business. And yet some companies seem to get away with a minimum of marketing effort or expense. This is usually due to the sheer power of the product to attract customers and invoke word-of-mouth advertising. It’s a rare and desirable position to be in, and it’s been true of True 2 Beauty, the rapidly expanding producer of 100% natural male and female sexual enhancement products.
But the company has not been resting on its success. True 2 Beauty has been steadily growing its marketing efforts, even as the overall market for such products has itself been expanding. The company recently signed a distribution agreement with Kretek International for exclusive distribution rights in the U.S. and Canada, bringing their products to no less than 40,000 new locations, including tobacco and sundry products stores.
At the same time, True 2 Beauty is ramping up its online sales and distribution presence, developing new sites, clearer product descriptions, and easier ordering solutions. With expanded profit margins, online direct-to-consumer sales could well represent the company’s single most profitable distribution channel. In addition, True 2 Beauty is also in the process of developing a brand awareness program, using celebrity endorsements, sponsorship of live events, and mobile marketing campaigns, intended to reach the broadest market possible.
True 2 Beauty intends to grow organically, as well as through accretive acquisitions, and is also investing in the production capacity needed to back up this growth. With the introduction of a new production facility and associated high-volume equipment, the company will soon be able to turn out 20 times its previous product. The net result of all this is simple: revenues have been forecasted to more than triple by the year 2015.
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