Murphy Analytics (MA) today announced it has updated coverage on True 2 Beauty Inc., a California based manufacturer and distributor of sexual enhancement pills and liquids. The Update Report contains a detailed discussion of TRTB recent business developments and objectives, market trends, macroeconomic data and indicators, and risks. To view the full report, visit http://www.murphyanalytics.com/uploads/TRTB_Update.

Analyst Patrick J. Murphy, CFA noted in the report: “Announced 12/13/10, TRTB’s distribution agreement with Kretek International, Inc. (“Kretek”) provides the Company with access to a leading distributor of specialty general merchandise and tobacco products to convenience stores and other retail channels in the U.S. and Canada…TRTB’s focus for 2011 includes consolidation of operations at the new facility, commencement of a robust marketing campaign, and increasing production capacity.”

Murphy added, “Also as noted by Mr. Hbaiu in the Kretek announcement, the Company expects to report in more detail on revenue growth and forecasted revenue and profitability, beginning with the Company’s first conference call in January 2011. By obtaining expanded production facilities and equipment, and by leveraging Kretek’s expansive distribution network, TRTB’s focus on production, distribution and marketing is positioning the Company for what looks like a significant growth opportunity.”

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