True Religion Apparel, Inc. focuses on designing, manufacturing and marketing apparel, including its premium True Religion Brand Jeans. The company’s product line, which includes high-quality denim, sportswear, and licensed clothing, can be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China.

The company was founded in 2002 with the purpose of redefining premium denim. Jeffrey Lubell, founder of True Religion, set the company’s vision on making quality, American-made, authentic, timeless, great fitting jeans attire, with a trendsetting appeal for today’s consumer. This focus has solidified True Religion’s brand position as a leader in premium denim and casual sportswear around the world.

While adding to its line of jeans and sportswear, the company recently branched out into numerous licensed products such as footwear, headwear, handbags, swimwear, eyewear, hosiery, socks, and fragrance. True Religion has also been aggressively rolling out its own branded retail stores across the United States, providing the company with a platform to showcase its entire line of products.

Despite the recession, True Religion has been able to increase both its revenues and net income. Total net sales for the first quarter totaled $63.6 million, a 19.1% increase from the same period a year earlier, and net income increased 9.8%. Commenting on his company’s financial results, CEO Jeffrey Lubell emphasized their commitment to deliver innovative jeans, sportswear and licensed products, while reaching more consumers through branded retail stores and wholesale partners.