Full-length TV shows will be shown now on BlackBerry devices as QuickPlay Media has announced it will offer a new TV download service for the smartphones via the newly released Research In Motion applications store.

QuickPlay is one of the first companies to offer an application through RIM's BlackBerry App World virtual store. The video service is called Primetime2Go and will cost $7.99 a month.

The service will provide full episodes of popular TV shows from several TV networks including NBC, MTV Networks, CBS, and the CW.

To use the service, the Blackberry will need to have a Wi-Fi connection.

Primetime2Gois currently only available on the BlackBerry Bold, which is sold by AT&T and the BlackBerry Curve 8900, which is sold by T-Mobile USA.

The service will likely be available on future BlackBerry devices that also run the company's latest version of its operating system, Mark Hyland, vice president of marketing said.