Twitter is on its way to bring a revolutionary change to how people communicate on its platform by ditching one of the most necessary elements in the English language – the vowels.
On Sunday, the popular social networking website has announced a new “two-tiered service” called “Twttr” that allows users to tweet only with consonants, not with the vowels. To get the premium “Twitter” service back that includes vowels, users will have to pay $5 a month. Sounds pretty cheap, isn’t it?
But why is Twitter doing all these? Here’s what it had to say:
“We’re doing this because we believe that by eliminating vowels, we’ll encourage a more efficient and ‘dense’ form of communication. We also see an opportunity to diversify our revenue stream.”
So how will your “non-vowel” tweet appear in the new Twttr? Twitter provides a mockup of the Barack Obama re-election tweet, the most re-tweeted tweet of all time, to help you imagine:
For the sake of its users who always “come first,” Twitter does loosen up things a little by allowing the “Y” and by allowing users to employ the vowels in URLs. In addition, users can also tweet in non-Latin character-based languages, like Japanese, Chinese, Arabic or Korean as “these languages will remain unaffected by our service change.”
What did actually inspire Twitter to come up with this new concept? Twitter’s VP of Product Michael Sippey shares the entire story like this:
“I was carpooling home after Twitter’s seventh birthday party with my head filled with images from our past, like our early logo where we spelled it TWTTR, in neon green toothpaste. And then Prince’s song ‘I would die 4 U’ came on the radio. I felt like there was something there, but I wasn’t sure what or how to bring it to market.
"Then later that night, I was watching ‘Wheel of Fortune’ with @adambain, and a contestant yelled out ‘I wanna buy a vowel.’ Everything just sort of clicked. Adam and I turned to each other and high-fived. It was one of those product moments that just felt like magic.”
Not only “vowels for a price,” Twitter has figured out yet another way of producing extra revenue. According to it, the length of a tweet will now be extended to 141 characters and the price of that added character will be “based on a bidding system reflecting the popularity of the character you would like to add.”
According to Twitter, all these changes will roll out slowly to a small percentage of users, growing to 100 percent over the next few days. Here’s an official recommendation:
Twitter says that the new service will take some time to become mainstream. But if you believe things that are announced April Fool’s Day, you can go ahead with Twttr and forget all those redundant vowels right now.
Want to try Twttr? Find it here.
“Hppy prl fl’s dy! Njy twttng.”