Ubisoft will team up with Target at the Electronic Entertainment Expo (E3) in Los Angeles from June 2–4 offering customers an exclusive preview of their upcoming video game titles.
The games, Press Your Luck™ 2010 and the all new The Price Is Right™ 2010, can be played on Nintendo’s Wii™ system at the Target Bullseye Lounge.
E3 attendees will be the first to experience Ubisoft’s video game adaptations of the popular television game shows, which are produced by FremantleMedia North America. Created by Ludia Inc. and licensed by FremantleMedia Enterprises, these titles will be available on store shelves this fall.
“This is a great opportunity for media and industry influencers to see these new games in a unique and interactive setting,” said Tony Key, senior vice president of sales and marketing for Ubisoft.
For the first time Target will be participating in one of the world’s most influential video game trade shows.