UFood Restaurant Group Inc. is a franchisor and operator of fast-casual food service restaurants. UFood Grill offers a healthy lifestyle alternative to consumers in the fast-casual restaurant space and is positioned to become a leading player in the “better-for-you” quick-serve restaurant category.
The company announced today that it is expanding its social media efforts and online presence to better engage with UFood Grill consumers and shareholders through Facebook, Twitter, YouTube and other social media applications. UFood retained the Castle Group to oversee these efforts. Castle Group is an agency with a unique blend of restaurant, social media and military experience.
UFood Grill wants to extend its communications and customer service beyond its retail locations. To achieve this, Castle Group will devise a game plan for UFood Grill to develop closer relationships with consumers and the investor public by engaging with customers, creating and sharing content, and building a dialogue around healthy lifestyles and nutrition.
The company also announced today it will pursue opportunities for expansion on military bases and to the military community. It believes that its restaurants are a natural complement to the fitness-focused military lifestyle. Due to its experience in the area, the Castle Group will also oversee UFood’s introduction of potential franchise and company-owned retail locations at military installations across the United States.
For further information on UFood Restaurant Group, please visit its website at www.ufoodgrill.com