The UpTurn, Inc. is focused on developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other based on their individual profiles and intended roles in the market. The website will also provide users with similar desired properties as well as the ability to network and share valuable experiences with others.

TheUpTurn.com will serve all primary residential real estate stakeholders, including would-be buyers, would-be sellers, renters, owners, casual browsers, and real estate enthusiasts, along with professionals including agents and brokers. TheUpTurn will also directly or indirectly serve all those with a vested interest in residential real estate, the home improvement industry, the mortgage industry, banks, legal, inspectors, contractors and other real estate-dependent economies.

Through RealityOnRealty.com, The Upturn, Inc. offers a pre-launch public site for people to exchange ideas and information, with topics ranging from home financing to property search tips. The site has enlisted a team of award-winning, highly experienced bloggers from the Real Estate space who have attracted forward thinking industry professionals, homeowners, sellers and seekers.

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