The UpTurn, Inc., a company focused on operating an online destination ( where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs, today announced its successful Reality on Realty blog.

The Upturn, Inc. enlisted a team of award-winning, highly experienced bloggers from the Real Estate space to create the Reality on Realty blog. Within weeks the online destination became a sought after source of news and information for forward-thinking industry professionals, homeowners, sellers and seekers. Reality on Realty is a place where people exchange ideas and information, with topics ranging from home financing to property search tips. The blog maintains a fully opted-in audience that has indicated its desire to have access to the lifestyle matching engine.

Jeffrey M. Eckman, CEO of The UpTurn, Inc., stated, “Reality on Realty blog is just the first of our community-based destinations. The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric. The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”

The company’s website, currently in a private Beta, inquires users about their real estate desires and position in the purchasing process. then matches users interested in real estate with sellers and real estate professionals that specialize in properties of that specific type in the specific area of search. is also capable of sending query results to users via email, Facebook, and LinkedIn. YouTube videos and Flickr photos for available properties are automatically compiled in one easy-to-use listing.

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