The UpTurn Inc. is developing an innovative online real estate matchmaking exchange where residential real estate market participants are matched with each other based on their individual profiles and intended market roles. The UpTurn intends to serve all participants in the residential real estate market.

The website intends to be very user-friendly, allowing visitors to enter their interest and lifestyle requirements. The company then matches these users with buyers and sellers that meet their particular interests. Visitors will also be able to communicate with other members on Twitter, Facebook, etc. and view homes on Youtube and Flickr.

The company’s website is nearing completion and will then be ready to start generating revenues. The UpTurn’s founder and CEO, Jeffrey Eckman, has said that he expects the company will begin to generate revenues by September of this year and he thinks that the UpTurn has the potential to generate $4 - $5 million in revenues in 2010.

The UpTurn, through its community – realityonrealty.com – has been generating traffic and interest for the site. New community members at realityonrealty are up in excess of 1,000 per cent over the past three months. The company is creating quite a buzz and expectations are high for when the main website goes live.

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