The UpTurn Inc. is developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other, based on their individual profiles and intended roles in the market. The company’s site serves would-be buyers and sellers, real estate professionals, and others.

The UpTurn was started by M.I.T. Sloan Business School graduate Jeff Eckman. Mr. Eckman founded Blue Green Ventures in 2008 after 15 years of experience in the technology, media, and healthcare industries. This groundbreaking venture – The UpTurn – has established a Web 2.0 real estate business model. The company is moving to become a key player in this rapidly growing industry, which has been in part fueled by the housing crisis.

The UpTurn does face competition in this rapidly-growing sector. However, the company’s competitors do not offer the match component of social networking that TheUpTurn.com has. The UpTurn will match buyers and sellers, renters and landlords, etc. through profiles based on every criteria imaginable: number of bedrooms, bathrooms, square footage, shopping locations, school preference, cultural activities, etc.

The UpTurn anticipates completing future partnership deals with the following: the National Association of Realtors, TheMLS.com, Flickr, YouTube, MySpace, Facebook, and LinkedIn. Hoping to become as successful as other social networking sites such as Twitter, Facebook, and LinkedIn, the company has its aim set on generating substantial revenues while intelligently bringing the real estate community closer together.

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