According to a study presented by East-West Digital News, Data Insight, and Moscow’s Higher School of Economics, in September 2011, Russia became the largest Internet market in terms of number of users, with over 80 million Russian-speaking users.
The Russian e-commerce, or online retailing market, will go well beyond 20€ billion within the next few years. Russia is a large and fast-growing market for luxury goods. The market is currently fragmented with many small online and a few large retailers.
A more diversified offer, with an increase in product categories, along with new and more experienced shoppers, will result in frequent and higher value purchases online. Collection Privée , founded in 2008 by the team that launched the supermarket chain Auchan in Russia in 2002, is a leader for fashion and luxury e-commerce in Russia.