Following the Baltimore Ravens' third preseason game, a question began to surface on local blogs and radio waves: What is this “sugar” huddle? Brian Billick, former head coach of the Ravens, was one of the analysts calling the Ravens-Jaguars preseason game. He used the term sugar huddle multiple times during the broadcast to reference the Ravens new look on offense.
The sugar huddle, a variation of the no huddle offense, earned the name on the ground that it is “short and sweet.” A twist on the no huddle, the sugar huddle allows for more explicit communication while maintaining a pace that keeps the defense on its heels. The offensive line sets up and turns its back to the line of scrimmage to get the call from the quarterback. The receivers and backs turn to the sideline for the call. In this way, the sugar huddle doesn't necessarily rely as heavily on the quarterback's discretion as a pure Peyton Manning-style no huddle.