Tuesday night at the NHL Draft Lottery, the Edmonton Oilers won the right to select first overall for the third-straight year at the 2012 NHL Entry Draft.
Barring a major surprise, that pick will be used to select Nail Yakupov of the OHL's Sarnia Sting.
Whether or not the Oilers are the team that will ultimately select Yakupov remains to be seen. Yakupov appears to be an exceptionally skilled forward, but the Oilers currently have an abundance of quality forwards, leading many to believe they would be better off trading the pick to address more urgent team needs.
When asked by TSN's James Duthie if the Oilers were considering selecting Yakupov first overall, or selecting another player, or trading the pick, Oilers GM Steve Tambellini replied, "All of the above."
Wherever Yakupov plays, the pressure of being selected first in the Draft is immense. Expectations are high, scrutiny is intense, and failure to perform can chisel your name into the memories of hockey fans forever, for all the wrong reasons. No one wants to be the next Alexandre Daigle.
In an era where it is common knowledge that grudge matches serve as pay-per-view promotion, UFC fans have become accustomed to manufactured grudges.
It is no longer a surprise to hear a fighter tell Joe Rogan, post-fight, that he has always respected the opponent he spent the last two months insulting at every public opportunity. Some fighters go so far as to admit all their trash-talking was designed to create hype and generate revenue.
So on the rare occasion we come across a genuine grudge, and not Zuffa-manufactured, like the one between Jon Jones and Rashad Evans, it is easy to tell the difference.
There is something awkward in the tension between Jones and Evans, something that can't be faked. It comes across the screen every time they are within spitting distance of each other.
The details of their feud are foggy, and they vary depending on whose version of events you're listening to.
One thing is for sure: the UFC is cashing in.