Despite the sun and fun of the summertime, it is one of the most stressful for Premier league fans. With no games to be played, there is nothing left to focus on but the endless transfer rumors. With the social media revolution, this time of year has become a special kind of hell. Now, instead of a reading a straightforward account of negotiations between a club and a player, the tale takes too many twists and turns to count as onlookers can read tweets and status updates by players, coaches, agents and analysts; each one saying something slightly different, giving each reader a unique perspective on the events. So, with no love for this season, but recognition of the importance it can play, this author will try to answer the question, "What makes a good transfer?"