PepsiCo has sent out an apology via Twitter to those who may be offended by its new iPhone application, Amp Up Before You Score, which received complains for being insensitive towards women.
Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women, a tweet read on Amp Energy's Twitter page.
We apologize if it's in bad taste & appreciate your feedback. The message was retweeted on Pepsi's official Twitter page.
AS a result of this, Pepsi stopped short of removing the free application from Apple's App Store.
Amp Up Before You Score is described by Pepsi as a road map to success for your favorite kinds of women--24 in all.
According to the company, the app first helps men identify her type. To do so, the app shows a listing of types of women and features a cheat sheet on the stuff she's into, with lists, links, and some surefire opening lines.
People immediately took to Twitter and blogs to voice their complaints.
Till now, Amp Up Before You Score is still available as a free download in Apple's App Store.
Click here to view a video of the App from Pepsi.