Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party (PHOTOS)

 
on December 08 2011 5:01 AM
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Wednesday's Valentino Garavani Virtual Museum launch party at the IAC Headquarters in New York City was a star-studded event attended by the likes of Sarah Jessica Parker, Claire Danes and socialite Daphne Guinness.

The museum was officially launched on Dec.5, with a press conference revealing the complete contents of the 3D application. The virtual museum is the first of its kind and was established after three years of planning by the Italian designer and his business partner Giancarlo Giammetti.

A desktop application, the museum reportedly is the online equivalent of galleries comprising 10,000 square meters of an actual museum. Content is arranged in a museum layout where users explore the different galleries and wings. Around 300 dresses are on display, some of which can be rotated in 3-D. These dresses are paired with the images of the celebrities who wore them.

According to the Wall Street Journal, there is also a collection of videos showing a master-class with the designer, an interview with Giammetti and model Natalia Vodianova with 10 dresses shot in 360 degrees. 

Moreover, there is also a display of special events and exhibitions from the pair's history celebrated with photos and video - from the 1968 White Collection to the 2011 White Fairy Tale Love Ball.

From sketches, illustrations and advertising campaigns to editorials and events, the museum is a complete display of the historical creations by the luxury house.

Take a look at the images from the launch party: 

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

Actress Sarah Jessica Parker and fashion designer Valentino Garavani arrive at a party to celebrate the opening of a virtual museum dedicated to him, in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

U.S. actress Sarah Jessica Parker and husband, actor Matthew Broderick, arrive at a party to celebrate the opening of a virtual museum dedicated to Italian fashion designer Valentino, in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

U.S. actress Claire Danes and Italian fashion designer Valentino arrive at a party to celebrate the opening of a virtual museum dedicated to him, in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

U.S. actress Claire Danes and Italian fashion designer Valentino arrive at a party to celebrate the opening of a virtual museum dedicated to him, in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

Security personnel are reflected in a glass wall as they prepare for Italian fashion designer Valentino's virtual museum opening party in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

Singer Courtney Love arrives at a party to celebrate the opening of a virtual museum dedicated to Italian fashion designer Valentino, in New York, December 7, 2011. Reuters

Valentino Garavani Hosts 3D Virtual Fashion Museum Launch Party

Actor Matthew Broderick, arrive at a party to celebrate the opening of a virtual museum dedicated to Italian fashion designer Valentino, in New York, December 7, 2011. Reuters