|source: NAR 2009 Profile of Home Buyers and Sellers|
Eighty-seven percent of home buyers used the Internet to search for
homes, up from 71 percent five years ago. Not only has the trend in
overall usage risen, but the percent of buyers who reported using the
Internet frequently increased from 42 percent in 2003 to 69 percent in
Home buyers who used the Internet to search are more likely to be
part of a married couple household (63 percent versus 52 percent). In
contrast, those who did not use the Internet are more likely to be
Photos and information about properties for sale were the two
features ranked as very useful by more than 80 percent of buyers in the
Virtual tours were viewed as very useful by two-thirds of buyers.
Viewed as least useful was information about upcoming open houses and
information about recently sold properties.
For more on this subject, read The Internet and Pictures: Worth 1,000 Words?