Velti PLC is a leading global provider of mobile marketing and advertising technology. The company’s solutions enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns.

Yesterday, the company announced that it has entered into an agreement with Johnston Press PLC to supply and manage premium mobile services including SMS applications. Velti won the contract following a competitive bid. Johnston Press publishes 18 daily newspapers, 253 weekly newspapers, 297 local websites and a huge range of related, locally focused print publications.

Johnston Press is the second major UK publisher to select Velti as a partner for premium mobile SMS services and other mobile features that are essential to retaining reader loyalty. Velti will supply the technology to support mobile premium rate interactions across the publisher’s portfolio. These interactions will include SMS applications for competitions, paid promotions and opt-in information alerts such as local information bulletins.

Velti’s mobile CRM platform will enable Johnston Press to fully monetize these mobile interactions. The platform will manage all SMS traffic from the many promotions, puzzles and comments page; as well as allow Johnston to add to its opt-in database of valuable customer data and improve customer service for its readers.

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