Verizon Communications, Inc. (NYSE: VZ) said Thursday that its FiOS television and consumer broadband customers will have access to user-generated video clips from Revver, a marketplace for viral videos.
The firm will deliver content on Verizon's Surround broadband entertainment portal by the end of the first quarter and on FiOS TV later this year, and it will be free to Verzion FiOS TV and broadband subscribers. Financial terms were not disclosed.
We're joining with Revver to bring the user-generated video phenomenon to the TV set, said Marilyn O'Connell, Verizon senior vice president of video solutions.
Revver allows digital video creators to share and monetize their content. The firm shares half of the advertising revenue generated from the content with the creator.
Through a separate agreement, Revver videos are already available on Verizon cell phones enabled with its V-Cast service.
Shares of Verizon rose 0.39 percent, or 15 cents, to close at $38.44 on the in Thursday trading on the New York Stock Exchange.