Top-seeds New England Patriots and Seattle Seahawks will face each other Sunday in the ultimate sporting event: Super Bowl XLIX. This year’s showdown will take place at the University of Phoenix Stadium in Glendale, Arizona, but there will be plenty of pregame activities happening before the big game. With one million visitors expected to attend, the state of Arizona has teamed up with Verizon to transform downtown Phoenix into 2015 Super Bowl epicenter this week. Want to get in on the fun? Below is a map and guide to the Verizon Super Bowl Central experience in Phoenix, Arizona.

Verizon Super Bowl Central Map A map to the Verizon Super Bowl Central experience in downtown Phoenix, Arizona, from Jan. 28 through Feb. 1, 2015. Photo: National Football League


Listen to local talent and group musical performances starting at 2 p.m. on Wednesday through Friday and starting at 10 a.m. Saturday through Sunday on the Pepsi Concert Stage, located in the northwest corner of The Block at Verizon Super Bowl Central (#5 on the map). National recording artists such as The Roots and Walk The Moon are just some of the musical guests lined up to hit the stage. Check out the full Pepsi Hyped For Halftime Stage Schedule.

Come watch Ruff vs. Fluff in Animal Planet’s Puppy Bowl XI located on the patio outside Chloe’s Corner Café (#25 on the map). Skate on Phoenix’s only real outdoor ice rink at City Skate located between Washington and Jefferson Streets (#14 on the map).

Climb up 30 feet over Verizon Super Bowl Central on the super-sized Arizona-theme rock wall near 1st and Jefferson Streets (#3 on the map). The Grand Canyon Experience features a stunning backdrop photo of the Grand Canyon, along with a 20 foot waterfall. Admission costs $5 per person and ticket reservations are available for purchase online now.

Watch national networks, including The Today Show, CNN and the NFL Network, broadcasting live from Verizon Super Bowl Central at their studios near the corner of 2nd and Jefferson Streets (#2 on the map).

Experience flying in a hot air balloon, white water rafting, visiting archaeological sites or flying through Mexico City with the Mexico Live It To Believe It interactive 3D experience at the east façade of the Bank of America Tower on 3rd Street (#19 on the map).


From 2 p.m. to 6 p.m. on Wednesday through Sunday, former NFL players will be offering free autographs at the Autograph Stage located between Jefferson and Washington Streets (#9 on the map).

Head over to the American Airlines Group located at 1st and Washington Streets for Airline Miles Giveaways (#6 on the map). Get free sunscreen and information on preventing cancer from the Cancer Treatment Centers of America at Central Avenue and Washington Street (#13 on the map).

Stop by the Arizona Office of Tourism at the southeast corner of 1st and Monroe Street and take a grand tour to see all that Arizona has to offer (#7 on the map).


Grab a cold brew at the Bud Light Beer Garden located in the southeast corner of Central Avenue and Adams Street (#12 on the map). Sample a variety of popular pizza combinations by Papa John’s Pizza between the Renaissance Hotel and the Hyatt Regency at the corner of 1st and Monroe Streets (#23 on the map).

Try new varieties of Tostitos tortilla chips and dips at the Tostitos Party Boulevard near the Renaissance Hotel at the corner of Central Avenue and Adams Street (#28 on the map).


Get NFL-licensed gear from all 32 NFL teams at the largest collection of Super Bowl XLIX merchandise, located in the northwest corner of the Phoenix Convention Center (#22 on the map). Visit the NFL Fan Style Truck for autograph signings, EA Madden gaming experiences, official Super Bowl XLIX merchandise and more at the northeast corner of 1st and Adams Streets (#21 on the map).

For a complete list of all fan activities located at Verizon Super Bowl Central, click here.