Viacom (NYSE: VIA) informed YouTube on Friday that over 100,000 unauthorized clips on its web site – representing 1.2 billion video streams – must be removed immediately from its site.

In an announcement it said that after months of ongoing discussions with YouTube and its parent company, Google (NASDAQ: GOOG), it feels that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users.

The media company said filtering tools promised by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video.

YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it, Viacom said in a released statement.

It also said that the recent addition of YouTube-served content to Google Video Search compounds the issue.

Our hope is that YouTube and Google will support a fair and authorized distribution model that allows consumers to continue to enjoy our very popular content now and in the future.

A consulting firm estimated that Viacom content generates 1.2 billion video streams on the site.