VIASPACE Inc., a clean energy company growing Giant King(TM) grass as a renewable, low carbon, energy crop, announced this morning that it has applied to the U.S. Patent and Trademark Office to trademark “Giant King” as a unique brand of grass.
Interest in, and demand for, Giant King grass continues to grow as energy producers seek next-generation feedstock to reduce dependence on high-polluting fossil fuels. Compared to other agricultural feedstock now being used for biofuels and biomass, Giant King grass has advantageous growing characteristics and superior technical performance. VIASPACE sees substantial business potential in establishing Giant King grass as the leading brand for renewable energy feedstock.
VIASPACE Chief Executive Dr. Carl Kukkonen stated, “VIASPACE has created global interest in Giant King grass, and it is becoming apparent that its unique characteristics and tested performance provide a strong basis for establishing Giant King grass as the leading source of low-carbon renewable energy. We believe a trademark will not only reinforce the competitive advantages and value of Giant King grass, but also prevent others from exploiting the name and buzz that Giant King grass is creating.”
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