Victoria's Secret is capitalizing on the controversy surrounding Beyonce’s lip-syncing of “The Star-Spangled Banner” with a video where models mouth words to a Maroon 5 song.
In the video, titled “Angels Lip Sync,” Victoria's Secret introduces its 2013 swim collection. The supermodels include Candice Swanepoel, Lindsay Ellingson, Barbara Palvin, Lais Ribeiro, Sara Sampaio, Karlie Kloss, Erin Heatherton and Behati Prinsloo in Victoria's Secret’s latest line of bikinis. Each model takes a turn lip synching “Woman” by Maroon 5. The video was part of the “Victoria's Secret Angels & Artists” series.
As the models lounge around, one thing is clear: They are no Beyonce. Victoria's Secret was quick to jump on the controversy over Beyonce’s lip-synching “The Star-Spangled Banner” during President Barack Obama’s inauguration. While Beyonce proved that she could sing the national anthem (on tape at least), the models do not have to worry about redeeming themselves.
The models probably cannot sing like Beyonce nor can they lip-sync like her. Each model starts off just a step behind the song, making it more than obvious that she is not singing live. The new ad is also timely considering it was released right before Super Bowl 2013, where Beyonce will perform at halftime.
Commercials, and football, are currently what everyone is talking about. Some of the Super Bowl 2013 commercials have proved to be controversial, including Coke’s and Volkswagen’s, and Victoria's Secret was smart to release its ad promoting the swimwear line during the week of Super Bowl 2013. Capitalizing on America’s obsession with commercials, other companies have rolled out ads ahead of Sunday hoping to gain attention without having to shell out millions for a spot during the Super Bowl.
You can watch Victoria Secret’s latest video, complete with models lip-syncing, below.
Charles Poladian joined IBTimes in October 2012 and, when not reporting on all things topical, can be found reading or photographing concerts.