Toronto Raptors general manager and salary-cap architect Masai Ujiri may have let the moment get the best of him when he cursed at one of New York’s most well-known and loved boroughs.
Prior to the Raptors’ Game One matchup against the Brooklyn Nets, the team held a rally and viewing party for fans outside of Air Canada Centre.
Ujiri addressed thousands of fans from the stage, and before heading into the game dropped an F-bomb.
“We’re heading into the game,” Ujiri said before lastly shouting: “(Expletive) Brooklyn!”
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The crowd went wild, as seen in the video below, and Ujiri waved and moved on.
NBA Commissioner Adam Silver might have a few things to say to Ujiri after his expletive display went viral.
Ujiri could have just been excited that all his hard work and orchestration paid off into a playoff berth in his first year in Toronto. The Raptors hadn’t made the playoffs in six years, and won the Atlantic Division over the more-storied New York Knicks, Boston Celtics, and the Nets with a 48-34 record.
Originally from Nigeria, Ujiri joined the Raptors after four years with the Denver Nuggets, where he won the prestigious Executive of the Year award in 2013. He received the award two years after trading Carmelo Anthony to the Knicks for numerous picks and prospects, and the Nuggets continued to win without their star.