On Thursday, Twitter announced that its short-form video sharing service, Vine, would be shutting down in the coming months. Known for its six-second video clips, Vine quickly became popular when it launched in 2012 and had 200 million subscribers as of December 2015.
Twitter did not reveal a reason for shutting down the service but the company did announce that it would cut nine percent of its workforce.
Vine helped launch the career of many popular internet celebrities, known as Vine stars, such as King Bach, Brittany Furlan and Lele Pons. While many of the service’s biggest stars have already made the move to television, movies and posting their videos on Instagram and YouTube, there is still an appeal of seeing six-second clips. Check out some of the biggest celebs you’ll no longer be able to watch on Vine after the shutdown.
One of Vine’s biggest stars with more than 16 million followers, KingBach has gone on to appear in movies, TV and even tried his hand at standup comedy. While Bach eventually left Vine, he still posts occasionally on the service.
The former Nickelodeon star made a second career for himself on Vine, gaining more than nine million followers and becoming a social media star.
The most looped person on Vine, Elenora “Lele” Pons quickly became Vine’s biggest star. Pons is also credited with creating the Vine phrase, “Do it for the Vine.” Known for her physical humor involving her friends and family, Pons hit 8.4 billion loops in June. The proud Latina has now made the move to YouTube.
In 2013, Jarre posted the Vine video “Don’t be afraid of love,” which became one of the service’s earliest viral videos. Jarre went on to become on the most followed celebs on Vine.
Up until January, pop star Justin Bieber maintained a pretty active Vine account, posting updates about his daily life. The singer has close to one billion loops.
He may be a superstar now but just two years ago, Shawn Mendes took to Vine to post six-second covers of famous songs. His videos eventually led to a record deal with Island Records.
The “Game of Thrones” star was a huge fan of Vine and gave fans a peek into her life.
In the music world, she’s Erykah Badu, but in the Vine world, she’s known as manuela maria mexico. The singer used Vine to show off her funnier side.
Like Josh Peck, actor and comedian Chris D’elia found another career for himself on Vine. At the height of Vine’s popularity, many users were sharing D’elia’s videos.