This unique advertising campaign is part of a multiyear, million dollar advertising program signed in February with CWC Sports, which is a full-service marketing company based in Los Angeles, California. CWC Sports is the brainchild of Herbert G. Dogan III who has established the company as a key player in the sports world, publishing 98% of professional teams’ yearbooks in the four major American sports of Major League Baseball, the NBA, the NFL and the NHL.
The launch of this advertising campaign coincides with the opening games for Major League Baseball season. VitaminSpice will have full-page ad space in 9 teams’ GameDay magazine and will branch out across the entire country.
Major League Baseball teams whose programs will include the campaign consist of the Chicago White Sox, Kansas City Royals, Houston Astros, Los Angeles Dodgers, New York Mets, Seattle Mariners, Oakland A’s, Cincinnati Reds and the Los Angeles Angels. The array of teams whose GameDay magazine will display the VitaminSpice Ad has the potential to make this young company a household name in the sports world.
Leading the way at VitaminSpice is their President and CEO Ed Bukstel. Bukstel is excited about the relationship with CWC Sports and was quoted as saying, “We are enthusiastic about the launch of this advertising campaign, one of many that we are beginning to implement, in that not only does this create brand awareness with consumers it helps direct them to their local markets and thus increasing the sales for VitaminSpice.”