VLOV, Inc., which engages in the design, development, manufacture, distribution, and retail of casual apparel and clothing in the People’s Republic of China, announced the opening of its very first flagship store in Xiamen, Fujian Province.

The new store is located on the second floor of California Plaza, one of the largest retail shopping centers located in the city of Xiamen. The store, consisting of over 3,000 square feet, offers a wide selection of men’s apparel and other related products.

Chairman and CEO of VLOV, Mr. Richard Wu, stated, “We are extremely excited about the opening of our first VLOV flagship store. This store offers a compelling shopping experience and further enhances our fashion-forward brand image.”

“The flagship store with its specially designed leisure area embodies the VLOV lifestyle: success and elegance,” he continued. “We anticipate more flagship store openings this year and consider the openings of flagship store one of the major evolutions of VLOV.”

The flagship stores are primarily operated and owned by VLOV’s distributors, while VLOV performs the important role of designing and building the flagship stores. VLOV believes that the openings of the flagship stores will further amplify the brand’s upscale image without creating any competition among the distributors.

VLOV, Inc. is a company that primarily engages in developing, manufacturing, distributing, and selling casual apparel and clothing products under the brand name VLOV in the People’s Republic of China. The company offers its apparel and clothing products targeting middle class men ranging from age 15-34 in tier II and tier III cities.

For more information on the company and its products, visit their website at www.vlov.net