European mobile phone operator, Vodafone, announced a partnership with Google's (NASDAQ: GOOG) YouTube video service today, allowing customers to access videos directly from their mobile phones.
As part of the deal, YouTube will provide a daily selection of new videos to Vodafone, the operator said in a statement on Friday. Customers can forward video links to friends, upload their own content from their mobile phones and search across multiple categories.
The service will initially start in the UK, but will spread to other countries, Vodafone said.
It also comes on the heels of three other internet partnerships the company has made this week. MySpace and eBay will join YouTube as web services available to Vodafone customers.
Vodafone is Europe's largest mobile phone company. YouTube is a subsidiary of search giant Google Inc., which bought the video service last year for $1.65 billion.
Shares of Google dropped $7.52, or 1.60 percent, to $463.51 in afternoon trading on the Nasdaq Stock Market.