Automotive News reports that VW is seeking a new ad agency, after four years with Crispin Porter & Bogusky. Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice, explains VW VP Marketing Tim Ellis.
The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place.
After all, VW is kind enough to dumb down its product line (cough) for America's benighted mainstream. The problem must be the ads!