Budweiser really wants to make people go “aw” during its Super Bowl commercials. Remember last year’s 60-second baby Clydesdale tearjerker? Apparently, the beer giant has another cutesy ad in-store for Super Bowl XLVIII.
For 2014’s Big Game on Sunday, Budweiser is sticking with its “Brotherhood” theme. Last year was all about the baby Clydesdale remembering his trainer after the two had spent much time apart. This year, Budweiser hopes to pull the heartstrings of dog lovers and horse enthusiasts alike with a 60-second commercial about the connection between man’s best friend and the majestic Clydesdale. Though this year’s ad isn’t as emotional as 2013's, it’ll definitely warm the hearts of many football fans.
Unlike last year’s ad, in which Fleetwood Mac’s “Landslide” was played, this year’s ad features "Let Her Go" by Passenger.
In the commercial, a young puppy keeps sneaking away from his breeder to go to a nearby farm and ends up making friends with a Clydesdale. To many viewers, the trainer in the new ad will look familiar, as actor Don Jeanes, according to adweek.com, reprises his 2013 role in the sequel. The breeder is played by actress Melissa Keller, who appeared in 2000-2004 editions of Sports Illustrated as a swimsuit model.
The clip was produced and directed by Jake Scott, adweek.com reports. Though it’s already being shown online, it will make its televsion debut during the big game. Adweek.com has predicted that the “Puppy Love” commercial will be in the top-five of most-liked commercials on Sunday.
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After just a few hours on the Web, the ad has already garnered more than 2 million views on YouTube and has received thousands of likes and comments from Internet users. To get a glimpse of the video before it airs on TV, check it out below.
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