Waytronx, Inc., a leading provider of openly licensable advanced systems cooling solutions, announced earlier today that it’s wholly owned subsidiary, CUI, Inc., has selected Mark Adams as its Vice President of Worldwide Sales.

Previous to this appointment, Adams was a sales and product development leader in the semiconductor industry with nearly two decades of experience. He has acquired and managed major accounts such as Cisco Systems, Juniper Networks, Dell, Hewlett Packard (HP), Intel and others. Adams has represented proprietary products, commodity products, and value-add programs for Zilker Labs, Thorson Pacific, and Future Electronics.

Waytronx’s CEO & President William Clough commented, “Mark’s exceptional background and successful track record in sales to ‘Tier One’ technology companies makes him a great asset to both Waytronx and CUI. His experience in product development and commercializing emerging technologies gives him access to a broad network of OEM’s, which is a perfect strategic fit for our migration to a technology/licensing based business model. Mark also brings a specific focus on power IC’s that CUI values as a part of its growth strategy.”

Clough added, “Mark’s ability to organize and manage a global sales organization, including both internal and external (manufacturing) sales representatives will allow Waytronx to quickly and efficiently bring to market those proprietary technologies like the C14 and AMT Encoders and increase the sales of our core products at CUI. We anticipate he will be a major contributor to the commercialization of the WayCool(TM)/WayFast(TM) Technologies, as well. I am pleased to welcome him to the team.”