Wendy's, one of the world's largest fast food operators based in the United States, is planning to enter the Russian market in early 2011, the business daily Vedomosti reported.

The paper, citing sources in the domestic restaurant industry, said that the company is in talks to sign a franchising agreement with Russia's Food Service Capital group, owned by restaurant entrepreneur Mikhail Zelman.

Wendy's is a member of Wendy's/Arby's Group Inc.