Thomas Robertson,
dean of the Wharton School of the University of Pennsylvania, has announced
four senior positions including J.J. Cutler, Director of MBA Admissions and
Financial Aid; Ira Rubien, Executive Director of Communications; Leonard
Lodish, Vice Dean of the Program for Social Impact; and Douglas H. Collom,
Executive Director of Wharton West.


“We are very
fortunate to add so much talent at one time to our senior leadership team,”
said Dean Robertson. “All of these posts play an important role in the life of
the Wharton School and these individuals share an ability to achieve at the
highest levels and bring out the best in those around them.”

J.J. Cutler is the
new Director of MBA Admissions and Financial Aid.


Since 2007, J.J. has
been President of Lindi Skin, a start-up offering skin care products
specifically designed for people with cancer. In this role, he developed a
strategic vision and successfully positioned the Lindi Skin brand, securing
national media coverage and expanding the community of healthcare professionals
sensitive to the skincare needs of cancer patients. He has served as Senior
Vice President of Marketing for ARAMARK Healthcare’s North American group and
spent seven years in a variety of roles at Johnson & Johnson. He managed
over-the-counter brands; oversaw new market development for a variety of
chronic immune-mediated inflammatory diseases; and helped create Canyon Seven,
a wellness business developed in partnership with Canyon Ranch Health Resorts.
While at Johnson & Johnson, he won the prestigious “Standards of
Leadership” award for his work in building an MBA recruiting strategy for


J.J. has deep roots
in the community. He earned his B.A. in Communications from the College (School
of Arts and Sciences) and his MBA in Operations Management and Strategic
Management. While at Wharton, he served as a student advisor to the Academic
Affairs office and a teaching assistant for the undergraduate Marketing 101


Ira Rubien joins
Wharton as Executive Director of Communications. Most recently, he was Director
of Marketing and Brand Management for the Nursery & Care division of GRACO
(Newell Rubbermaid) Children’s Products, where he developed and oversaw the implementation
of a new vision for the 50-year-old global brand. Also at GRACO, he served as
Director of Marketing for Car Seats, the company’s most visible category. Prior
to that, he was Senior Brand Manager at Mattel, where he conceived and launched
Matchbox’s 50th anniversary marketing program, which led to a dramatic 600%
profit growth and earned him Mattel’s Outstanding Marketing Campaign award. He
has been an Internet Brand Director for Addis, a brand strategy and design
agency in Berkeley, California, and an Internet Marketing Manager for Headland
Digital Media in San Francisco.


Ira has an MBA from
the Haas School of Business at the University of California, Berkeley, and a
B.S. in Information Systems and Industrial Management from Carnegie Mellon


Leonard Lodish will
step down after more than seven years as Vice Dean of Wharton West, to take on
yet another role as Vice Dean of the Program for Social Impact. In this role,
he will work closely with faculty and students to expand Wharton’s initiatives
pertaining to social responsibility and social progress.


Len is the Samuel R.
Harrell Professor of Marketing as well as the leader and co-founder of the
Global Consulting Practicum, which partners MBA students with foreign and
domestic clients seeking to expand their international marketing efforts. He
has been on the Wharton faculty since 1968 and was chair of the Marketing
Department from 1984-1988 and 1991-1992. As Vice Dean of Wharton West since
2001, Len’s outstanding work has afforded us the opportunity to develop an even
stronger presence on the west coast, requiring the new leadership to be based
in San Francisco.


Len’s primary
research and consulting areas are in entrepreneurial marketing, strategic and
tactical marketing resource planning, marketing decision support systems, and
applications in firm/marketing strategy, sales force, advertising, and
promotion planning.


He received his
Ph.D. in Marketing and Operations Research from MIT and his A.B. in Mathematics
from Kenyon College.


Douglas H. Collom
will be assuming the new leadership role for Wharton West, as Executive
Director of Wharton West. The Executive Director position was created for the
purpose of enhancing Wharton’s brand on the west coast, as well as providing a
higher degree of coordination among Wharton departments in planning activities
and programs for the benefit of students and alumni. Doug will have direct
oversight for the MBA for Executives West Program, west coast operations for
external affairs, corporate relationships on the west coast, and west coast
operations of Wharton Entrepreneurial Programs. He will work with the current
staff at Wharton West, as well as the senior administrative staff in


Doug has served as
an adjunct professor at Wharton since 2002. He and Professor Raffi Amit have
co-taught a course on venture capital and start-up companies, initially at
Wharton West and, since 2006, in Philadelphia as well. In addition, Doug has
been a corporate partner at Wilson Sonsini Goodrich & Rosati, a preeminent
technology law firm based in Palo Alto, California for over 20 years, where he
has concentrated in counseling technology companies at all stages of growth. He
received his J.D. from the UCLA School of Law and his B.A. in U.S. History from


The Wharton School
of the University of Pennsylvania — founded in 1881 as the first collegiate
business school — is recognized globally for intellectual leadership and
ongoing innovation across every major discipline of business education. The
most comprehensive source of business knowledge in the world, Wharton bridges
research and practice through its broad engagement with the global business
community. The school has more than 4,700 undergraduate, MBA, executive MBA,
and doctoral students; more than 10,000 annual participants in executive
education programs; and an alumni network of more than 84,000 graduates.