A news report from WTHR, a local station in Indianapolis, was one of the most viewed videos on Reddit Friday after they tried to expose the website 4Chan, but failed. The clip was up voted nearly 43,000 times on Reddit and amassed 103,000 views on YouTube.

“Here it says bump. Let’s see when there’s another one. Bump. Bump. Bump,” the subject, who’s only identified as Katarina, says in the clip.

“On this website, some viewers can’t get enough. They want the post bumped, or brought back,” reporter Sandra Champman correctly explains. But then the subject in the clip says it has to do with cocaine.

“But this isn’t your typical drug deal,” the reporter says. “No, this site is peddling something else: revenge porn. Here the price to see provocative photos of women, whose images are being pimped out by ex-partners, can range from cash to illegal drugs.

Cocaine Bump on 4chan has nothing to do with cocaine, but that's not what one news report said. Photo: Getty Images

On 4Chan, bump means “bring up my post.” While bump can be a term used for cocaine, that’s not what it means on the forum.

Reddit and users and 4chan users quickly started to poke fun at Katarina. “Girl is a professional troll from 4chan cause I refuse to believe anyone is that stupid,” one of the top commenters on YouTube wrote. “4chan showed how dumb people can be when they're anonymous, Facebook showed how dumb people can be when their identity is completely public.”

While WTHR pegged 4chan as a site that’s used to sell revenge porn and drugs, it’s actually an anonymous image board website. It was launched in 2003 by 15-year-old Christopher Poole, whose username is moot.

The first boards were /a/, which is used or anime and the other is the page’s "Random" board, also known as "/b/." 4chan reportedly has 22 million users per month and gets more the 540 million views to the front page. 

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