Instagram
Instagram just launched its newest feature called Collections. Reuters/Lucas Jackson

Instagram just introduced a new feature called Collections, which is designed to help users organize their saved posts and store them in folders called private collections. Users can create as many collections as they want, so it would be easier for them to organize their posts for easier reference at a later date.

On Monday, Instagram announced the new feature that is said to challenge Pinterest’s bookmarking feature and the latter’s ability to save items to certain boards. According to TechCrunch, Instagram is launching Collections as an expansion of the bookmarking tool it debuted last December. The tool allows users to privately save posts they want to quickly retrieve at a later date, so they won’t need to download them to their Camera Roll.

The Collections feature would serve as an expansion of the bookmarking tool, since users can now create a collection for certain posts they want to save. It works just like saving and organizing photos into an album on one’s phone. And while it takes inspiration from Pinterest, Instagram’s Collections is distinct due to the fact that the collections one makes is only for himself or herself. Pinterest’s organized boards are offered to users as a means of socializing and sharing content with others.

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To use Collections, users must tap and hold the bookmark icon that is found below any post on Instagram. The gesture would save the post to a collection. Users have two options: to save the post to an existing collection or to create and name a new collection for the said post. Another way to create a new collection is by tapping the plus icon on the Saved page of the app.

The introduction of Collections comes after Instagram launched many other features for its photo-sharing platform. 9To5Google reports that it comes after the company announced the new features for stickers, rolled out two-factor authentication, introduced enhanced Direct messaging features such as the disappearing videos and photos and the launch of the support for downloading live videos to a device.

Users can try the Collections feature once they have downloaded and installed version 10.16 of the Instagram app from the Apple App Store and Google Play Store.