Movember is both a time of year as well as a movement. It’s when men don’t shave their mustaches for a full 30 days, but it’s also about raising money for a good cause.

The campaign started because men were dying too young. “Our fathers, partners, brothers and friends face a health crisis that isn’t being talked about,” the foundations says on their website. “We can’t afford to stay silent.”

Movember aims to bring awareness to prostate cancer, testicular cancer, men’s mental health and suicide prevention. “We know what works for men, and how to find and fund the most innovative research to have both a global and local impact,” the site writes. “Help us stop men dying too young. Join the movement.”

Because of their foundation, the number of men dying at a premature age will drop by 25 percent in 2030, Movember claims.

It’s also about raising money. Mo’ Bros and Mo’ Sisters can donate here.

For those who want to grow out their mo’ for a good cause, follow these helpful tips:

1. Shave everything. It’s best to start November with a clean canvas. Tuesday, Nov. 1 will be the last time participants bring a razor to the top of their lips for 30 days.

2. Prepare for the itch. No one said growing a mo’ was easy. It will inevitably start to itch, but participants must endure. It will eventually go away.

3. Make sure you groom. For those who aren’t used to having facial hair, you will need to show your mustache some love. Don’t forget to brush it and even shampoo it with facial hair products like Billy Jealousy.

4. Spread the word. People will probably comment on your new facial accessory. It’s a good time to discuss the health issues men face. The best time to do this might be at Thanksgiving when your crazy aunt tries to get you to shave it.

5. Shave it off. When Dec. 1 comes, don’t be afraid to get rid of your ‘stache. Though at this point, you two might have become attached.

Follow me on Twitter  @mariamzzarella