Google+ might turn out to be a great product like Google Chrome and Gmail. Or, it could flop like Google Wave and Google Answers. But either way, Google will eventually succeed in the social networking space.
Statcounter reported that Google Chrome hit 20 percent of the browser market share in June 2011, which is an astounding accomplishment.
Just two years ago in June 2009, it had 2.8 percent market share.
Before Chrome came along, Opera had been a great browser for years. A few months ago, it was the fastest browser and likely used the least memory. It also had handy features like Notes and Mail.
However, as of June 2011, it only has 1.7 percent market share.
Opera suffers from the age-old business problem of a great product with limited marketing. People simply didn't know about it or care enough to research their browser options.
However, whenever Google introduces a product, the world knows about. If the product is bad, it flops. If the product is good, though, it succeeds and captures a sizable market share in an insanely short amount of time.
There is also the in-company advertising.
Google Chrome, for example, was heavily promoted. For a period, Gmail users would be pestered every now and about how Gmail runs faster on Google Chrome. The Google.com homepage also used to advertise Google Chrome.
Recently, Google took the opportunity to push Google Voice on Father's Day (the advertisement was on the Google.com homepage and Google Voice).
Google+ potentially offers to greatest opportunity for in-company promotion.
So far, evidence doesn't suggest that Google will push users to sign up for Google+, although I wouldn't put it beyond them to do so.
However, what's known is that Google will push people who signed up for Google+ to use it on virtually all Google properties.
Sign on to Gmail? It's there! On Google documents? Click the button to share it! And no matter where you are, that ubiquitous Google black bar on top of all things Google will notify you if there's a new event from Google+.
These prominent features of Google+ will likely get many users to a least use it once with every Google service.
Of course, if users find Google+ to be invasive (or deficient in other ways), they'll drop it. However, the point is that Google+ will get more than its fair shake among netizens.
And if Google+ fails, like Google Wave and Google Buzz, Google can just try again. And again. Until it breaks through.
It'll take many failures before users would actually shun Google social products and not give them a fair shake.
Once Google does have a social product that succeeds, expect it to go on a Chrome-like tear that'll challenge Facebook and/or Twitter in no time.
Google isn't going away on social.
About a year ago, Google leadership agreed that social networking is the future and decided on a decisive and substantial response, including a significant deployment of personnel -- right away, reported FastCompany.
So even if Google+ fails, it'll keep on trying.
I wouldn't want to bet against Google eventually breaking through in social when they have this kind of determination and access to over a billion existing Google users.
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