In many ways a résumé is like a magazine or newspaper advertisement. An ad placed in a crowded
magazine or newspaper with similar ads has to attract your attention, be easy to read and comprehend,
and be full of benefits to you, the reader. Otherwise, you will pass right over it and not even “see” it. If an
ad is any good at all, it will pique your interest, so that you will want to find out more about the product or
even order it immediately!