Will Ferrell Stars As Anchorman Ron Burgundy In Nine Funny Or Die-Produced Commercials For The New Dodge Durango

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Actors Will Ferrell and Christina Applegate pose next to the "news van" that delivered them to the premiere of the first "Anchorman" film, in 2004.

Bumbling anchorman Ron Burgundy has finally found his calling: selling Dodge Durangos.

After the release of nine Funny or Die-produced commercials last month featuring Will Ferrell playing one of his most-loved characters, sales of the new Durango increased by 59 percent in October, with 5,129 new cars rolling off the lot, according to a report from AdAge. Sales of the model are up 50 percent year-to-year.

Dodge has 61 more Burgundy commercials ready for release. A total of 70 were filmed in Los Angeles over a two-day period in August. Ferrell reprises the role in "Anchorman 2: The Legend Continues,"  opening across the U.S. on Dec. 20. 

 

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