Gambling group William Hill Plc said it expects net revenue for the full year to rise 7 percent on strong growth from its online business and gaming machines.

The betting and gaming company said it sees pre-exceptional earnings before interest, tax and amortisation of around 275 million pounds ($440.5 million) for the full year, up 6 percent from 2009.

William Hill's online business provides internet-based sportsbetting, casino, poker and bingo. Total online net revenue year-on-year growth was about 24 percent in the fourth quarter, driven by a strong Sportsbook performance, the company said.

At the group's retail channel, turnover grew about 8 percent in the fourth quarter, helped by a strong machines performance following the roll-out of the 'Storm' cabinets, it said.

Our continuing technological developments in what is a fast changing industry have underpinned growth and the doubling of our turnover from in-play this year demonstrates that customers are welcoming these innovations, said chief executive Ralph Topping.

The group will announce its results for the year ended December 28, 2010 on February, 25.

Shares of William Hill closed Tuesday's trading at 176.70 pence on the London Stock Exchange.