The European Travel Commission announced on June 20 the launch of their new social media contest entitled, I Wish I Were There. Hosted on the ETC's official Facebook page, the contest will encourage fans to superimpose images of themselves in their dream European destination and post the new photos to the Facebook page to be automatically entered to win a trip for two to Europe.
I Wish I Were There is the first of three social media contests that are slated to take place on the European Travel Commission's social networks over the course of the year as part of a new campaign to promote Europe as a tourism destination to the U.S. consumer. The Follow Your Dreams: Visit Europe campaign aims to educate travelers on the compelling tourism offerings available within Europe with an emphasis on history, culture and gastronomy.
The top five photos from the latest competition will be selected by the greatest number of Likes obtained by Visit Europe Facebook fans and entered for online voting to determine the Grand Prize Winner, who will be awarded a dream European vacation to their destination of choice from a selection of three European travel destinations - Austria, Croatia or Poland. The national tourism organizations of each country will be offering hotel stays, ground transportation and cultural activities for the winner and one guest.
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