Facebook and Twitter have both announced that Sunday night’s World Cup final between Germany and Argentina set new usage records that surpassed even the records set earlier in the tournament.
An estimated 88 million Facebook, Inc. (NASDAQ: FB) users left more than 280 million posts, comments, like regarding the Germany-Argentina game, according to the Verge, a number that shatters the 245 million interactions record set during Super Bowl XLVII earlier this year. Users in the United States were the most engaged (a surprise for a country supposedly uninterested in the beautiful game), with white males between the ages of 18 and 24 being the most active.
The social network announced halfway through the World Cup that the tournament as a whole had already become the most discussed, analyzed, and “liked” event in the history of Facebook with one billion interactions.
Similarly, Twitter Inc. (NASDAQ: TWTR) broke a tweets-per-minute (TPM) record when Germany scored the game-winning goal, with 618,725 tweets sent during a single minute. a total of 32.1 million World Cup tweets were sent through the duration of the match, a lower total than the 35.6 million tweets sent during Germany’s 7-1 defeat over Brazil. That match, a public humiliation for the Brazilians, remains Twitter’s most popular sporting event ever.