Xiaomi, the Chinese electronics giant whose smartphones have been all the rage in India recently, said Wednesday that it will make its U.S. launch this Monday with the opening of Mi.com, an online store that will sell a selection of the company's accessories but no smartphones or tablets.
The Chinese startup is known for selling devices and accessories at incredibly low prices, and that will continue to be the case upon its U.S. arrival. Xiaomi said it will sell its Mi Headphones for $79.99, its 5000 mAh Mi Power Bank for $9.99, its 10400 mAh Mi Power Bank for $13.99 and its Mi Band fitness tracker for $14.99. For comparison, the cheapest product sold by Jawbone, an American maker of popular fitness bands, starts at $49.99.
The products will go on sale in the U.S. on Monday at 10 p.m. Eastern. Mi.com will also go live in United Kingdom, France and Germany on Tuesday.
“We pride ourselves on making high quality products available at incredible prices, and I’m truly excited to bring a selection of our bestselling accessories to fans in the U.S. and Europe," said Xiaomi Vice President of Global Hugo Barra in a statement. "We believe that Mi fans will have a great experience with these products, and we look forward to bringing more Mi products over time to the US and Europe.”
Xiaomi first made clear its plans to come to the U.S. back in February. The company is only five years old but already goes toe to toe with Samsung and Apple for the most smartphone sales in China. The company held a "beta test sale" for a day on May 19, but starting Monday, its online store will remain open.
Eventually, Xiaomi would like to come to the U.S., but first it must build up its brand among U.S. consumers. That starts with the launch of Mi.com next week.